Home | Business News | Browse by Publication | M | M2 Presswire

New Media Maze to promote Universal Pictures Video's Van Helsing DVD with cross-channel online advertising campaign.

Publication: M2 Presswire
Publication Date: 30-SEP-04 		Format: Online - approximately 969 words
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-30 September 2004-New Media Maze: New Media Maze to promote Universal Pictures Video's Van Helsing DVD with cross-channel online advertising campaign(C)1994-2004 M2 COMMUNICATIONS LTD

RDATE:09302004

New Media Maze http://www.newmediamaze.com, the full-service interactive marketing agency is to promote the DVD and video release of Universal Pictures Video`s http://www.universalpictures.co.uk Van Helsing.

The interactive campaign for the hugely successful horror movie commences on 1st October 2004 and finishes on 1st November 2004 - falling across the Halloween period. The target audience are teenagers and males aged between 18-35 who are gaming fans and also fans of genres such as action, horror, Sci-Fi, special effects and occult.

The campaign aims to drive pre-orders and sales online and in stores by reminding people of the excitement of the adventure. The creative will raise mass awareness of the special features and DVD extras of the Van Helsing movie, which...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from M2 Presswire
Boeing Reaches Settlement and Lockheed Completes UCAR Demonstrations., September 30, 2004
BarCode Holdings Limited Announces Second Quarter Results., September 30, 2004
Asia's Small-scale Fishers Vulnerable to Global Fish Crisis, says New ..., September 30, 2004
New neural network trading signal for Starbucks Corporation., September 30, 2004
JER Enters into a Joint-Venture for a Production Facility in British C..., September 30, 2004

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.