...control.

Before web, internet was nothing more than a technical network between computers. With the appearance of the World Wide Web and browsers (Web 1.0), end-users were able to connect to huge data bases, to retrieve data and to interact on web sites. Now, with Web 2.0, they are not only able to exchange data through the net, but can also build new connections. In many cases, the social network is the message itself. Social links are not only meant to facilitate data exchange; displaying personal information, as exemplified by MySpace, is a way of building extended social networks that, in turn, are the infrastructure for serendipitous discoveries. Social networking and data mining consequently becomes one and the same thing.

Central to Web 2.0 is the offering of platforms on which users exercise control over data that they collectively own. These platforms compete with each other by designing efficient architectures of participation and by building interactive web applications (often written in Ajax and using technologies like RSS or wiki) that encourage users to interact and add value to the site.

This new way of using the internet is going to change the main business models and will eventually have industrial impacts on various activities.

Web 2.0 and the new way of doing business

With the first Web, revenues were mainly generated by e-commerce and e-media, i.e. traditional business models were just transposed and adapted to the internet. E-commerce improved the old...

NOTE: All illustrations and photos have been removed from this article.



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