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Feds limit deceptive MA marketing tactics: insurers support new rules to head off stiffer legislation and state action.

Publication: Managed Healthcare Executive
Publication Date: 01-JUN-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Feds limit deceptive MA marketing tactics: insurers support new rules to head off stiffer legislation and state action.(NEWS ANALYSIS)

Article Excerpt
WASHINGTON, D.C. -- The Bush administration has proposed additional curbs on certain sales practices by insurers likely to confuse and deceive seniors enrolling in Medicare Advantage and prescription drug plans. Insurers applauded the marketing policy, partly in hopes of heading off legislation that would give states a larger role in policing Medicare marketing activities.

The new rules from the Centers for Medicare and Medicaid Services (CMS) prohibit cold-calling and door-to-door solicitation of Medicare beneficiaries, along with cross-selling health plans with life or disability insurance. Insurers can't promote plans at health fairs or community meetings....

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