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Jeff Lucas; NBC Universal.

Publication: Advertising Age
Publication Date: 27-SEP-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Jeff Lucas; NBC Universal.(Special Report: Media Mavens)(USA Network and Sci Fi Channel)

Article Excerpt
Byline: Claire Atkinson

When Jeff Lucas joined USA Network and the Sci Fi Channel in 2002, he says the "the place was a mess.'' The head of the cable sales unit, now part of the NBC Universal family, got busy.

"We had a terrible reputation on the street ... we had to build a new brand, I was able to do that,'' says Mr....

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