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Matt Jacobson; Quiksilver Entertainment.

Publication: Advertising Age
Publication Date: 27-SEP-04 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Matt Jacobson; Quiksilver Entertainment.(Special Report: Media Mavens)

Article Excerpt
Byline: Jennifer Pendleton

Many marketers dream of harnessing the power of the entertainment industry for their brands. Few pull it off.

Southern California surfwear marketer Quiksilver could be the exception thanks to Matt Jacobson, 43, VP of Quiksilver Entertainment, a unit of the surfwear retailer. The division has developed movies, TV shows and books. It's lent its muscle to a few fun consumer products, such as a kicky...

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