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Trouble brewing: a fortune cookie sales pitch portends directional drift.(FLIP SIDE)

Publication: Chief Executive (U.S.)
Publication Date: 01-JUN-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Businesses sometimes lose their way. This fact was driven home to me recently when I dined at a Chinese restaurant in New York City. The food was decent enough, but when I opened my fortune cookie, the message read: "Enjoyed the meal? Buy one to go, too."

Mere words cannot express how I I...

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...dispirited felt when read this vacuous and inappropriate come-on. Fortune cookies are supposed to contain peppy messages like, "You will never see new lands without losing sight of the shore," or "You will never be without money if you...

NOTE: All illustrations and photos have been removed from this article.



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