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WMUR-TV ABC 9 to Become Second Hearst-Argyle Station to Test Backchannelmedia's TV Click Through to Internet Advertising Platform.

Publication: Business Wire
Publication Date: 16-JUN-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Backchannelmedia's market trial in New Hampshire marks second TV station to test new interactive technology

BOSTON -- Backchannelmedia Inc. continues to build deployment momentum for its TV to Internet Click Through technology by adding WMUR-TV ABC Channel 9 in Manchester, NH as the second Hearst-Argyle participating station. This marks the second major market test for Backchannelmedia's patent pending system, and will happen concurrently with WMUR-TV's sister station, WCVB-TV/DT Channel 5 in Boston.

Using the Backchannelmedia system, TV viewers now have a convenient way to collect their interests by interacting with small, non-intrusive "clickable moments" in...

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