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If you want to get clients, you'll have to talk to them.

Publication: National Driller
Publication Date: 01-JUL-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
"I've done everything I can think of to get clients," a desperate self-employed professional writes. "I printed a brochure. I have a Web site. I've placed ads. But no one is calling me. What am I doing wrong?"

[ILLUSTRATION OMITTED]

This unhappy business owner has made a common He to...

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...mistake. seems believe that investing money in placing ads and creating marketing materials will somehow produce clients without the direct involvement of the business owner. Perhaps professionals who make this mistake are trying to follow a big-business model. They hide behind a company name, expensive marketing literature and a Web site. They spend hundreds or thousands...

NOTE: All illustrations and photos have been removed from this article.



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