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...has shifted, and money is more likely to be employed to create e-commerce channels, to forge new retail opportunities, to facilitate interactive gaming or entertainment, to improve or speed up video or gaming over the internet or to play a role in social networking sites.
"A lot of VC tech investment is driven by consumer electronics," says Simon Cook, CEO of DFJ Esprit. "It used to be based on the PC and Microsoft, whereas now iPhones and the iPod have shown that what consumers want is lots of small devices. The question is how to get intelligence into these devices." So the VC-funded tech companies that are most interesting are producing low-powered technology and display technology I that can be fitted into any number of existing devices. These companies are then acquired by a giant such as Nokia, to compliment its R&D efforts in GPS technology, for example.
The switch in viewing patterns from TV to PC continues apace, leading to further opportunities for VC investment. Ben Holmes at Index Ventures enthuses about the wonders of Stardoll, a Swedish start-up providing young girls with the chance to dress up their favourite pop star or actor in whatever wardrobe they please. "The model of selling virtual goods is turning out to be an interesting business,"...
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