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Wired Seattleites bending media to their own needs.(OPINION POOL)

Publication: The Masthead
Publication Date: 22-JUN-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
The agenda-setting role of the media seems all but dead, judging from the Opinion Pool's Seattle focus groups

Sophisticated, opinion-hungry people under forty in these groups convened February 20-21 are driving their own news-gleaning agendas and they want to interact with it. Times page...

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Seattle editorial editor Jim Vesely likened it to interacting with a video game: "There has to be some kind of interaction and video. And they're pushing a button and 'playing' the news of the day in part as entertainment, in part as information-gathering, but they are certainly at the control stick"

These men and women, aged 21-38, from one of the nation's most wired cities all but eschewed the soup-to-nuts smorgasbord offered by the traditional newspapers-a little foreign...

NOTE: All illustrations and photos have been removed from this article.



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