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Want to build audience? think like a marketer.(SYMPOSIUM: Building audiences in new ways)

Publication: The Masthead
Publication Date: 22-JUN-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
If this were a perfect world, your editorial department would have a substantial marketing budget, including money for research and development.

But it's not, and chances are you don't. Which is why the Reynolds Journalism Institute (RJI) is participating in The Opinion Pool: to help you...

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...chart the way ahead for opinion journalism online. In mid-May, at rjionline.org, you'll be able to see and hear what readers said in focus groups that were conducted on behalf of The Opinion Pool. Then, later this year, RJI plans to field a quantitative survey to help learn more about the changing market dynamic.

But for the sake of discussion, what if, today, you were able to bring in...

NOTE: All illustrations and photos have been removed from this article.



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