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Presidential profile: PMA President Allen Showalter talks about growing up in the photo industry.(PMA 08)

Publication: PMA Magazine - Connecting the Imaging Communities
Publication Date: 01-MAR-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
[ILLUSTRATION OMITTED]

To say Allen Showalter "grew up" in the photo industry would be an understatement. Among his earliest memories in the business was playing as a child in the crates in which the film-processing equipment was delivered. When he was 6, the family converted its family a...

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...dairy business in Virginia into wholesale lab.

The Showalter affair with photography actually dates back to the honeymoon of Allen's parents in the mid-1950s. Conan and Joyce Showalter returned from their Hawaii honeymoon, and Conan decided he could do a better job photo processing after seeing his trip pictures. He installed a darkroom and was soon doing his own processing in addition to his full-time job of running a dairy farm.

"It occurred to him this may be a better way to make a living than milking cows," says Showalter. Still, it took some time to convince the rest of the family to make the change. By 1965, Allen's grandfather, Elmer David "Bunch" Showalter, was ready to make the change.

"They sold the herd and remodeled the dairy parlor into a photo lab," says Showalter. "We had to build just a little bit onto the milking parlor. I remember playing in the crates our Kodak dip-and-dunk processor came in. At that time, I could fit through the...

NOTE: All illustrations and photos have been removed from this article.



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