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Picture more opportunities: PMA Executive Director Ted Fox discusses how PMA 08 will offer an industry in transition bold moves and ideas.(Parting Shot)

Publication: PMA Magazine - Connecting the Imaging Communities
Publication Date: 01-FEB-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
What a difference a year makes. In early 2007, the industry was poised to take advantage of the opportunity provided by digital technology. Now, as 2007 has passed and 2008 dawns, the opportunity is there for the taking.

Last year was the first year the total number of U.S. digital prints...

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...made (more than 14 billion) exceeded those of analog prints (less than 10 billion), according to PMA Marketing Research. This is still a far cry from the nearly 30 billion film prints made per year at the turn of the century, but it's important to recognize the milestone. Digital printing is growing at a slower rate than many industry members would like; but...

NOTE: All illustrations and photos have been removed from this article.



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