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...locations Moines, Iowa, had carried a pet jewelry line, Meche, for several years. After our buyer had discussed the idea of a trunk show with Meche's owners, I was put in charge of the event. I am a registered jeweler. Sales are my usual responsibility and sterling silver jewelry is my main responsibility. Event planning certainly wouldn't be my forte, I thought.
But I knew this could be an important event for our store. Josephs is an active part of the community and therefore we have a responsibility to give back. This idea seemed like a natural. In fact, most of our employees are dog and cat owners and lovers. Most of our customers are also dog and cat owners and lovers, too. We all saw this as a win-win opportunity.
The first thing I did to get the event on track was call Mercedes Franklin,...
NOTE: All illustrations and photos
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