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PMA data watch: consumers buy the cheapest solutions, not the cheapest products.(Newsline)

Publication: PMA Magazine - Connecting the Imaging Communities
Publication Date: 01-JAN-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Every successful product and service provides o cheaper solution for one or more consumer segments. Consider digital camera sales. Despite the free fall in prices of film cameras in the last 10 years and a significant gap between film camera prices and digital camera prices, digital cameras...

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...have dominated the sales mix since 2003, according to PMA Marketing Research....

NOTE: All illustrations and photos have been removed from this article.



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