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'Ideating' on frozen sales success.(freezing point)

Publication: Frozen Food Age
Publication Date: 01-APR-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
This month we bring to the readers of Frozen Food Age our annual salute to the brands and companies that pass the threshold of $10 million in sales in a year with a 10% increase from the previous year--our 10&10 Club.

10&10 Club, from an editorial perspective, is a mixed blessing. As we...

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...work on the editorial side of the magazine and the sales staff deals with the advertisers, the 10&10 Club advertorials blend the two. So those of us in editing and art find ourselves communicating with individuals from the marketing departments and advertising agencies...

NOTE: All illustrations and photos have been removed from this article.



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