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Banks closely monitoring economy for marketing, product impact.

Publication: Mississippi Business Journal
Publication Date: 19-MAY-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Banks closely monitoring economy for marketing, product impact.(Focus: Banking & Finance)

Article Excerpt
Banks in Mississippi closely watch the economy, both nationally and locally, for any indication that changes to their marketing programs and product offerings are warranted.

Jerry Ables, executive vice president at the Bank of Commerce in Greenwood, says banks are not unlike all competitive businesses, constantly monitoring the marketplace, their customer base and the current economic environment to develop the most beneficial and most advantageous products for account holders.

"Our local economic trends have always somewhat lagged behind the national conditions, and Greenwood's economic...

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