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...uncertainties specific provisions of law may go into effect, and many uncertainties in how the U.S. Department of Agriculture may interpret the law in future regulations. This makes it very difficult for industry members throughout the supply chain to prepare for country of origin (COO) information.

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Because of this uncertainty, UFPA believes it is critical that all supply chain partners work together to understand the facts and begin steps toward compliance that reduce total supply chain cost and potential for market disruption. Everyone must begin to adapt to new COOL laws. Working together with supply chain partners will help both retailers and produce suppliers minimize the potential regulatory and cost burden of the new law.

BACKGROUND

Country of origin labeling of fresh produce--also known as COOL--has been discussed for many years throughout the produce industry. Surveys indicate that more than 50 percent of produce commodities offered for sale in retail grocery stores today are labeled with country of origin on packaging or PLU stickers. And, many retailers provide country of origin information through in-store signage. But, beginning in the fall of 2008, all fresh produce sold in retail stores in the United States is likely to come under a mandatory COOL rule. This white paper has been prepared to help industry members understand the facts about COOL and what may be necessary to comply with the law. Members of United Fresh Produce Association are also invited to consult with the association's legal staff on specific questions you may have.

What Are the Facts Today?

* In 2002, Congress passed a law that requires retailers to provide country of origin information at point of sale for perishable agricultural commodities.

* Because of concerns about the regulatory burden of the 2002 law, the effective date of this law, originally due to...

NOTE: All illustrations and photos have been removed from this article.



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