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How do front and back package labels influence beliefs about health claims?

Publication: Family Economics and Nutrition Review
Publication Date: 01-JAN-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: How do front and back package labels influence beliefs about health claims?(Journal Abstracts)

Article Excerpt
Wansink, B. (2003). How do front and back package labels influence beliefs about health claims? Journal of Consumer Affairs, 37(2), 305-316.

One dilemma with health claims is that too much information can confuse consumers and too little information can mislead them. A controlled study is used to examine the...

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