Home | Business News | Browse by Publication | P | PR Newswire

Brown Shoe Invests in Famous Footwear Consumer Marketing with New Senior Vice President and New Creative Agency.

Publication: PR Newswire
Publication Date: 19-MAY-08 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
ST. LOUIS, May 19 /PRNewswire-FirstCall/ -- Brown Shoe Company, Inc. has made two key moves toward building even more powerful marketing communications for its Famous Footwear chain. The company named Willie A. Smith to the position of Senior Vice President - Marketing and has engaged creative and branding agency Campbell Mithun.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080519/AQM531)

"Famous Footwear marketing -- from store design to in-store displays -- is driven by consumer feedback. We believe these additions to our team will foster an even stronger customer connection," said Joe Wood, President of Brown Shoe Retail and Famous Footwear. "Will brings a proven track record of success in marketing footwear brands, and a keen understanding of the shoppers Famous Footwear...

Read the FULL article now - Try Goliath Business News - FREE!   
You can view this article PLUS...

  • Over 5 million business articles
  • Hundreds of the most trusted magazines, newswires, and journals (see list)
  • Premium business information that is timely and relevant
  • Unlimited Access

Now for a Limited Time, try Goliath Business News - Free for 3 Days!
Tell Me More   Terms and Conditions

Get Goliath Business News for 1 year - Just $99 (Save 65%)
Tell Me More   Terms and Conditions

Already a subscriber? Log in to view full article



More articles from PR Newswire
Get an All Access Pass to Summer's Hottest Event 'CMA Music Festival: ..., May 19, 2008
Mexco Energy Corporation Announces Exploration and Development Results..., May 19, 2008
We Energies Wind Project Begins Commercial Operation., May 19, 2008
Veria Appoints Michael Pepe President of Media Networks., May 19, 2008
At Platts Energy Podium, EPA Chief Sketches Process for Greenhouse Gas..., May 19, 2008

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.