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Monetizing actors: hopefuls are the sums of their parts.(Selling Body Parts)

Publication: Video Age International
Publication Date: 01-MAR-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
In 1999, London's The Sun and the New York Post ran articles reporting that singer/actress Jennifer Lopez had taken out a billion dollar insurance policy on her most valuable asset--her butt. Although she later denied the claims, the rumors revealed a key fact about the acting profession: not...

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...success takes only talent, determination and luck, but also the know-how to market and monetize every aspect of one's body.

The plight of an actor has never been an easy one. The industry is unpredictable and the competition is stiff. The odds of making a living as an actor--not to mention becoming famous--are not very good, and are getting slimmer by the year. In 2006, the U.S. National Labor Bureau estimated that there were about 70,000 employed actors in the U.S. This figure is projected to increase to a minimum 78,000 by 2016. And these statistics do not even take into account the multitude of unemployed aspiring...

NOTE: All illustrations and photos have been removed from this article.



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