Apollo TV project out of orbit.

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Publication: Video Age International
Publication Date: 01-MAR-08

Format: Online
Delivery: Immediate Online Access

Article Excerpt
Arbitron and TV ratings giant Nielsen Co. have put a stop to Apollo, one of the most expensive and buzz-worthy market research programs in history. The program's sole purpose had been to examine how exposure to different media and marketing approaches affects purchases by tracking consumers'...

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...media and buying...

NOTE: All illustrations and photos have been removed from this article.

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