...for exporters as well as coverage of successful business models from least developed economies and market profiles.

The "all-time favourite" article online is "Value Chain Analysis: A Strategy to Increase Export Earnings", which originally appeared in our 1/2003 issue. This article has been viewed more than 30,000 times online.

Alternative angles

E-trade and e-business marketplaces were already a popular theme at the site's inception in 2000-2001, reflecting readers' appreciation of the hands-on, practical approach of Trade Forum during the dot-corn crash, when many in the business community lost interest in the Internet. The year 2000 marked the end of the "eyeballs" era, when fledgling online companies in both developed and developing countries were running unsustainable businesses with the single aim of increasing their audience--or "eyeballs", as they used to call it. When many trade magazines were discussing the end of the online era after the burst of the Internet bubble, Trade Forum's articles on "E-business Marketplaces: A Revolution in International Trade", "Reaping the Digital Dividend" and on ITC's e-trade strategy offered an alternative spin on events and proved popular with readers.

More recently, the popularity of fair trade is partly due to the coverage the issue has generated in the mainstream media and the awareness raised as a result. While fair trade is a trendy topic, the high amount of media coverage could also mean that content on a relatively small site such as ours could...

NOTE: All illustrations and photos have been removed from this article.



More articles from International Trade Forum
Understanding Web traffic.(Web Trends), July 01, 2007
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A guide for Mexican trade networks: for this reader, views that aren't..., July 01, 2007
Influencing Tunisian service exporters: a special Trade Forum edition ..., July 01, 2007
Informing Swiss Donor Views on Trade: Labour, South-South trade and su..., July 01, 2007

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