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New Executive: Wedded to ready-to-wear; Fashion veteran will build Vera Wang's nonbridal collection, strengthen brand.

Publication: Crain's New York Business
Publication Date: 13-SEP-04
Format: Online - approximately 611 words
Delivery: Immediate Online Access
Full Article Title: New Executive: Wedded to ready-to-wear; Fashion veteran will build Vera Wang's nonbridal collection, strengthen brand.(Profiles)(Susan Sokol)(Vera Wang Bridal House Ltd.)

Article Excerpt
Byline: louise kramer

Most brides buy a wedding dress once-or maybe twice-in a lifetime, but many plunk down their credit cards for regular outfits several times a year.

To take advantage of the bigger business potential of ready-to-wear attire, bridal expert Vera Wang Ltd. has hired Susan Sokol, a seasoned fashion industry executive, to fill the new post of president. Ms. Sokol's task is to turn the famed bridal fashion house into a major player in ready-to-wear and expand its core wedding dress business, too.

The company had tiptoed into...

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