Home | Business News | Browse by Publication | C | Crain's New York Business

New Executive: Wedded to ready-to-wear; Fashion veteran will build Vera Wang's nonbridal collection, strengthen brand.

Publication: Crain's New York Business
Publication Date: 13-SEP-04 		Format: Online - approximately 611 words
Delivery: Immediate Online Access
Full Article Title: New Executive: Wedded to ready-to-wear; Fashion veteran will build Vera Wang's nonbridal collection, strengthen brand.(Profiles)(Susan Sokol)(Vera Wang Bridal House Ltd.)

Article Excerpt
Byline: louise kramer

Most brides buy a wedding dress once-or maybe twice-in a lifetime, but many plunk down their credit cards for regular outfits several times a year.

To take advantage of the bigger business potential of ready-to-wear attire, bridal expert Vera Wang Ltd. has hired Susan Sokol, a seasoned fashion industry executive, to fill the new post of president. Ms. Sokol's task is to turn the famed bridal fashion house into a major player in ready-to-wear and expand its core wedding dress business, too.

The company had tiptoed into...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Crain's New York Business
Pushcart fleet brings treats to next crossroad.(Special Report: Small ..., September 13, 2004
Broadway Suffers During RNC.(News)(Republican National Convention)(Bri..., September 13, 2004
Government Alert: Groups want Javits project to be subject to city rev..., September 13, 2004
Broadway ads getting more theatrical play.(News)(broadway theaters), September 13, 2004
New York, New York.(News)(clothing stores), September 13, 2004

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.