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SBA advice lets startup stand out.

Publication: Mississippi Business Journal
Publication Date: 28-APR-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: SBA advice lets startup stand out.(FROM BEGINNERS TO BIGSHOTS)

Article Excerpt
Ten years ago, when Elise Hernandez considered creating a technology services firm, she didn't think about the challenges of being a Hispanic woman in the business world, and particularly the difficulties she might encounter in the male-dominated IT arena.

She simply saw a need, and knew she had the business experience and drive to build a solid company.

After spending the majority of her career in sales and management at big technology corporations, Hernandez and her husband, John McGuire, decided to move to northern Minnesota in 1996, and develop Ideal System Solutions Inc., a value-added reseller for manufacturers such as Hewlett Packard Co., International Business Machines Corp. and Cisco Systems Inc.

Although Hernandez envisioned a company that could grow steadily as a reseller, she didn't anticipate that help from the Small Business Administration, and even...

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