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Viking Range Corporation: first mega-large.

Publication: Mississippi Business Journal
Publication Date: 28-APR-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Viking Range Corporation: first mega-large.(Best Places to Work 2008)

Article Excerpt
[ILLUSTRATION OMITTED]

GREENWOOD -- Creating the original Viking range began as an item on a honey-do list.

In the early 1980s while working as an architect, Fred Carl Jr., began tinkering in his Greenwood garage at night and on weekends, trying to create a commercial-grade range for the family kitchen because he couldn't find a suitable one for his wife.

Today, Viking's luxury products are viewed as "the Rolls Royce of kitchen appliances" and "status symbols among foodies," successfully competing with upscale products made by GE Monogram, SubZero Refrigerator, Dacor, Thermador, Miele, and Wolf. The Wall Street Journal referred to the company's customer list as "a Who's Who of Hollywood and politics." Hoovers refers to Viking as...

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