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Pay It Forward.(On the Road)

Publication: Quick Printing
Publication Date: 01-MAY-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Pay It Forward

by Karen Lowery Hall

New Jersey AlphaGraphics Reaps the Rewards of Giving Back

Eleven years ago, Bernie and Simone Wilker felt the need for change. Bernie was fed up with commuting from Paramus, NJ, to the Bronx every day for his engineering job. The couple they a...

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...decided wanted business they could work in together that would be closer to their home.

Simone, who has an MBA, had worked with the AlphaGraphics in Paramus when she needed to buy printing at her previous job, so when they heard it was for sale, they looked into it. Neither of them knew anything about printing, but the business model was appealing to both of them. And the AlphaGraphics franchise reps assured them that they would teach them the printing part of the business, so they decided to take the plunge.

Cutting Edge

Today, the company's business mix is typical for an AlphaGraphics franchise. It offers digital and offset printing, mailing and fulfillment, and wide-format graphics. Simone says they are also doing a good bit of CD and DVD duplication, and even had an order to produce flash drives for one client. "AlphaGraphics bills itself as your 'Partner in Visual Communications,' but I don't think that really covers it," she observes. "We have to...

NOTE: All illustrations and photos have been removed from this article.



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