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Dream large.

Publication: Arena Magazine
Publication Date: 01-JUN-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Dream large.(University of Melbourne's research ethics)

Article Excerpt
The crosshairs pivot, bringing the target into focus. Seconds later the earth jolts as the building explodes into smithereens. It's the kind of footage that US military commanders show at briefing sessions to boast the smarts of smart bombs. In this case, though, it's part of the University of Melbourne's 'Dream Large' advertising campaign.

In the university's version, the question 'Can you see peace?' is plastered across the image of the destroyed building, suggesting that a degree from the revamped University of Melbourne will equip students to work towards a more peaceful world.

That's one interpretation. Another is that a degree from Melbourne will equip students with the skills to build the guidance and control...

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