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Certified buyers opt for extended service contracts.

Publication: Automotive News
Publication Date: 05-MAY-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Certified buyers opt for extended service contracts.(Finance & insurance)

Article Excerpt
Byline: Arlena Sawyers

Dealers, automakers and vendors are finding a growing market for extended service contracts: buyers of certified used cars and trucks.

"Wraparound'' service contracts augment factory-backed warranties of certified vehicles. They cover what warranties generally don't: components other than powertrains. Owners of certified vehicles can get bumper-to-bumper protection by adding a few dollars to their monthly payments.

Dealers say they like the extended contracts because they are a profit source, help keep service departments busy and build customer loyalty.

"Happy customers will refer you to other customers and return to your store,'' says Larry Taylor, owner of Beau Townsend Ford near Dayton, Ohio. "And selling extended warranties and certified cars has helped us maintain'' customer satisfaction.

Last year Townsend's dealership sold...

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