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Edelman ventures into branded-content arena; Virtual studio solicits talent for marketers' TV, film and online projects.

Publication: Advertising Age
Publication Date: 28-APR-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Edelman ventures into branded-content arena; Virtual studio solicits talent for marketers' TV, film and online projects.(Madison & Vine)(Edelman Studios Inc.)

Article Excerpt
Byline: RUPAL PAREKH

While a well-placed press release can still generate tons of media coverage for a brand getting involved with a hankering for entertainment, some PR shops want to offer clients more than a mention in Page Six.

Independent Edelman is one of those evolving shops, and the PR giant is making a big play to mine creative talent to produce fresh branded content for its clients.

The firm is readying...

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