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Personal health models prevail on Web as plans ponder platform strategies: high-tech data managers leverage their expertise to offer online PHRs.

Publication: Managed Healthcare Executive
Publication Date: 01-APR-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Personal health models prevail on Web as plans ponder platform strategies: high-tech data managers leverage their expertise to offer online PHRs.(NEWS ANALYSIS)

Article Excerpt
NATIONAL REPORTS--As more health information becomes available in electronic formats, it is not surprising that companies such as Google, Microsoft and Revolution Health Group have latched on to this business opportunity in the form of personal health records (PHRs).

According to Steve Gravely, partner and head of the healthcare practice group at law firm Troutman Sanders in Richmond, Va., and co-chair of HHS's Data Use and Reciprocal Support Agreement Workgroup, it's become more feasible and more necessary to integrate health information into a single source.

"It is not surprising that companies who already are in the business of managing large amounts of...

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