...decade. The growth rate for new nursing positions in the United States will be 23.4%, with total of 587,000 new nurses predicted to be needed between 2006 and 2016 (U.S. Bureau of Labor Statistics, 2007).

The ability to attract and retain these hard-to-find professionals is vitally connected to the perceptions of your organization both internally and externally. Positive affinity by existing employees and the ability to entice new talent from shrinking competitive pools is all part of your employment brand.

Many organizations, however, confuse their employment brand with branding and all too often put considerable effort and often scarce resources against ineffective initiatives.

Your Employment Brand

Your organization already has an employment brand. Whether is it is positive or negative in the eyes of those whom you wish to entice is constantly in play.

"The relationship between an organization and each employee is established in real time for every company. That's the employment brand. It exists now. It's already impacting the quality of your workforce, the levels of engagement, the alignment to business objectives, and ultimately, the profitability of the company. It's baked into...

NOTE: All illustrations and photos have been removed from this article.



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