...correct and the economy is contracting, now is the time to take stock of your printing business. Even if the press is incorrect, it wouldn't hurt to step back and take time to analyze your current business situation, and build upon that by reviewing the values, vision, and mission of the organization.

Reviews of this nature should take place on a regular basis, and many printing companies do just that during their annual strategic planning exercises.

Four Steps

The first step is to perform a SWOTT analysis (Strengths/Weaknesses/Opportunities/Threats/Trends). This is a simple analysis of "inventory," beginning with listing the internal strengths or...

NOTE: All illustrations and photos have been removed from this article.



More articles from Quick Printing
Intelligent Mail Barcode: A Primer.(Priority Mail), April 01, 2008
Lost Customers.(Editorial), April 01, 2008
How Many Times Does It Take?(Marketing), April 01, 2008

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.