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...percent awareness? According to Wikipedia, these are just some of the many accomplishments of the "Got Milk?" campaign, launched in 1993.

While this may be the best example of an industry working together to promote a consumer product, it is also the roadmap that the highly fragmented fine jewelry industry needs to follow to ensure our long-term success in the...

NOTE: All illustrations and photos have been removed from this article.



More articles from Modern Jeweler
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enter the matrix.(Jewelry Trends), April 01, 2008
Man of Steel.(Style Profile), April 01, 2008
Written in Stone.(Style Profile), April 01, 2008

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