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Supermarkets try to avoid ending up in the drink: Asda and Tesco are addressing the nation's binge-drinking problem--but not by getting rid of cheap alcohol.

Publication: Grocer
Publication Date: 01-MAR-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Supermarkets try to avoid ending up in the drink: Asda and Tesco are addressing the nation's binge-drinking problem--but not by getting rid of cheap alcohol.(analysis)(ASDA Group Ltd.)(Tesco PLC)

Article Excerpt
Since being hauled before the prime minister for a bit of a kicking at the end of last year, the supermarkets have been working on proposals to help solve Britain's binge-drinking problem.

Over the past two weeks, Tesco and Asda have unveiled comprehensive plans to address the issue and the antisocial behaviour and health-related problems that go with it (see right).

Their reasons aren't entirely altruistic--both are attempting pre-emptive strikes ahead of potentially onerous legislation. Gordon Brown has made it a personal mission to reduce drink-fuelled crime and a major report on price and promotions by the Department of Health, due out in the early summer, could result in a ban on cheap alcohol if a link with binge drinking is established.

Andy Bond argues there is no need for legislation. "We believe our proposals can be easily adopted by...

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