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Frozen out of desserts: the French passion for frozen desserts doesn't seem to translate well over here. Or maybe the price tags on luxury Continental desserts are too steep for our retailers.

Publication: Grocer
Publication Date: 29-MAR-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Frozen out of desserts: the French passion for frozen desserts doesn't seem to translate well over here. Or maybe the price tags on luxury Continental desserts are too steep for our retailers.(country report: france: desserts)

Article Excerpt
French patisseries and delicatessens are filled with all sorts of decadent goodies. This is a nation that takes indulgence very seriously--at least in small bites.

The French favour unadulterated, rich, natural ingredients. A desire for maximum taste and appearance means diet products--with reduced fat or sugar or artificial sweeteners--are not high on their shopping lists.

"Consumers don't tend to worry about fat content," says Oliver Marchand, manager of pancake producer Johny Crepes--particularly when it comes to desserts.

The same could be said for their attitude to artificial additives.

"In France, people are not obsessed with the raw materials used to make products as is the case in the UK," says Cynthia Lefebvre, area sales manager of Brossard, suppliers of frozen party foods...

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