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Helping customers feel good about their bank.

Publication: ABA Bank Marketing
Publication Date: 01-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Helping customers feel good about their bank.(Marketing: News)(Alpine Bank of Illinois)(Brief article)

Article Excerpt
An ad campaign that doesn't mention rates or financial products? That's what the Alpine Bank of Illinois, Rockford, Ill., decided to do earlier this year.

Starting in January, it printed a full-color ad every Saturday in the local newspaper. Each ad features a different bank employee, telling something about...

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