Home | Business News | Browse by Publication | P | Printed Circuit Design & Manufacture

Innovation's reward picking a winning emerging technology can maximize profitability.

Publication: Printed Circuit Design & Manufacture
Publication Date: 01-APR-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Innovation's reward picking a winning emerging technology can maximize profitability.(ROI)

Article Excerpt
IT, SEEMS THAT we are always racing around in search of the "hot" new customer, one who is a "good fit" and eager to buy. And sometimes we fall into the trap of looking so hard for that elusive customer that we overlook what could be a perfect lead.

Many of us spend hours pouring over marketing reports and data on industries that we already know well and have had some level of success selling to in the past. While this is not necessarily a bad way to increase the customer base, it may not be the best way to create a sustainable business plan.

Such a revelation unexpectedly hit me earlier this year when I was stuck in an airplane on the tarmac waiting for the weather to clear. I began chatting with a guy who is a "market technician" for a major investment firm....

Access Full Article, Compliments of Goliath

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Printed Circuit Design & Manufacture
Fanout patterns, part 2: through-vias provide the lowest fabrication c..., April 01, 2008
Electroplating rectifier.(off the SHELF), April 01, 2008
Roll-to-roll flex plating.(off the SHELF), April 01, 2008
Thermally conductive laminate.(off the SHELF), April 01, 2008
PCB design software.(OTHERS OF NOTE), April 01, 2008

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.