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ENGAGE the NEXT GENERATION.(Feature)

Publication: Modern Jeweler
Publication Date: 01-MAR-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
ENGAGE the NEXT GENERATION

BY MARK MOTES, SMYTH JEWELERS

FROM COASTERS TO SKYWRITING, HOW I MADE SMYTH JEWELERS AN ENGAGEMENT RING DESTINATION

The beginning of a lifelong relationship between two people often starts with a heartfelt proposal and a stunning engagement ring meant...

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...to symbolize eternal love and commitment. The giving of this ring is also an important event for the jeweler, as it represents the beginning of a lifelong relationship with the client.

Since 1914, Smyth Jewelers has been known throughout Baltimore and the surrounding area for offering top-of-the-line jewelry and customer service. Our reputation has appealed especially to our core clientele of baby boomers. But, in order to keep growing, we wanted to introduce the Smyth experience to the next generation of customers.

We believed there was a misconception among young adults that the best place to purchase an engagement ring was at the mall or on the Internet. To bring Smyth Jewelers to the forefront...

NOTE: All illustrations and photos have been removed from this article.



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