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...is at once modern yet long-lived, getting bridal right can be a daunting task.

Retailers say that there are also some changes going on. The current generation of engagement ring shoppers seems to be willing to pay more for a larger, better diamond. They also often want something different--whether it's ultra modern or vintage 1920s inspired. For center stones, the engaged couples are more likely to opt for square cuts. Traditional rounds are still strong but all the options in square shaped diamonds are gaining momentum.

So are new types of metals, specifically palladium, which has a growing following as an alternative to white gold. Platinum still reigns as the premiere bridal metal but often in settings that are less ostentatious than in recent years. Design elements are important and so are side stones but there's a general toning-down of decorative flourishes, keeping styles classic and wearable.

bright white

"Clients like alternative metals. Modern looks in palladium have done well. The metal has been...

NOTE: All illustrations and photos have been removed from this article.



More articles from Modern Jeweler
A PROMISE FOR YOU.(Promise Retailer's Guide Letter), March 01, 2008
GOLD GOES GREEN.(Refining Supplement), March 01, 2008
the new TWIST.(Promise), March 01, 2008
own the ENGAGEMENT.(Promise), March 01, 2008
ENGAGE the NEXT GENERATION.(Feature), March 01, 2008

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