Predictive product helps financial services companies offer customers more relevant payment products.

We have detected that your web browser does not have JavaScript enabled.

To view Goliath's company profiles, news and business information, please enable JavaScript now.

Predictive product helps financial services companies offer customers more relevant payment products.(New Products)(Brief article)

Publication: ABA Bank Marketing
Publication Date: 01-DEC-07

Format: Online
Delivery: Immediate Online Access

Article Excerpt
A new predictive marketing tool has been released that offers the capability of offering payment products based on a customer's particular payment preferences.

The Payment Preference Model was launched jointly by TransUnion and Edgar, Dunn & Co. The companies say that the model is the...

View more below

You can view this article PLUS...

Hundreds of the most trusted magazines, newspapers, newswires, and journals (see list)
Business news from North America and around the World
More than 10 years of article archives
Unlimited Access at any time - ONLINE and all in ONE place

Now for a Limited Time, try Goliath Business News - Free for 7 Days!
Tell Me More Terms and Conditions

Already a subscriber?
Log in to view full article

Purchase this article for $4.95

...first direct marketing solution...

NOTE: All illustrations and photos have been removed from this article.

More articles from ABA Bank Marketing
New technology allows bank ATMS to dispense prepaid gift cards without..., December 01, 2007
Help staff understand the need for retention.(Customer Retention), December 01, 2007
The ABA School of Bank Marketing moves to Southern Methodist Universit..., December 01, 2007
2008 ABMN calendar.(MARKETING edge), December 01, 2007
Services directory.(Directory), December 01, 2007

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.

Featured Publications