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A community bank uses a rewards program to differentiate itself.(New Products)

Publication: ABA Bank Marketing
Publication Date: 01-DEC-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
A Maine community bank in a highly competitive market-place was able to leapfrog its larger competitors by introducing a far-reaching rewards program. The program came from Rewards NOW, Dover, N.H.

Bar Harbor Bank & Trust (assets: $840 million; 12 locations), Bar Harbor, Maine, has two of...

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...launched RewardsNOW's programs--the Pik n' Clik automated rewards program for new bank customers and Full Spectrum Rewards, which turns virtually every financial product the bank offers...

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