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Bringing banking out of the dark ages.(ABAMN 2007 Financial Marketing Awards: Humor; First Place; Asset Size of Over $5 Billion)(Brief article)

Publication: ABA Bank Marketing
Publication Date: 01-DEC-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
[ILLUSTRATION OMITTED]

Institution: Capital One Bank, Dallas

Agency: BBDO Atlanta, Atlanta

After Capital One--one of the most recognized credit card brands in the United States--acquired Hibernia Bank, located in Louisiana and Texas, the financial services company decided to of...

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...build awareness the new bank.

The creative team developed an...

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