Toolkit explains how to conduct basic bank marketing research.

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Toolkit explains how to conduct basic bank marketing research.(New Products)

Publication: ABA Bank Marketing
Publication Date: 01-OCT-07

Format: Online
Delivery: Immediate Online Access

Article Excerpt
Your community bank is faced with the need to conduct some marketing research, but you're not sure how to approach it. Should you do the project in-house or outsource it? Would secondary studies meet your needs or should you conduct primary research?

These are some of the questions...

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