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Commercial banking acquisition campaign.(ABAMN 2007 Financial Marketing Awards: Overall Runner-Up, Customer Acquisition Marketing; Asset Size of Over $5 Billion)(Brief article)

Publication: ABA Bank Marketing
Publication Date: 01-OCT-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
[ILLUSTRATION OMITTED]

Institution: California Bank & Trust, San Diego, Calif.

Assets: $10.4 billion; 90 locations

This comprehensive campaign was designed to help the bank's commercial banking group find new customers.

The campaign generated coordinated sales collateral be...

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...and tools that could used during sales calls both with existing customers...

NOTE: All illustrations and photos have been removed from this article.

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