Extra! Extra! Read all about it! Publish or perish: why does a TV talk-show host like Oprah publish a magazine? For the same reason that financial services institutions generate newsletters, magazines and various types of Internet periodicals: It's an effective way to stimulate dialog with your target segment.

We have detected that your web browser does not have JavaScript enabled.

To view Goliath's company profiles, news and business information, please enable JavaScript now.

Extra! Extra! Read all about it! Publish or perish: why does a TV talk-show host like Oprah publish a magazine? For the same reason that financial services institutions generate newsletters, magazines and various types of Internet periodicals: It's an effective way to stimulate dialog with your target segment.(Custom Publications)

Publication: ABA Bank Marketing
Publication Date: 01-NOV-07

Format: Online
Delivery: Immediate Online Access

Article Excerpt
[ILLUSTRATION OMITTED]

Creating genuine connections between the consumer and the brand: It's Marketing 101.

As basic a concept as this may be, it can still bedevil bank marketers. How do you cut through the clutter at the customer mailbox (or in-box)? Just as important, how do you in...

View more below

Read this article now - Try Goliath Business News - FREE!
You can view this article PLUS...

Over 5 million business articles
Hundreds of the most trusted magazines, newswires, and journals (see list)
Premium business information that is timely and relevant
Unlimited Access

Now for a Limited Time, try Goliath Business News - Free for 7 Days!

Tell Me More Terms and Conditions


	Purchase this article for $4.95

Already a subscriber? Log in to view full article

...communicate with customers and prospects a meaningful way--one that establishes your institution as an expert and credible financial partner?

During the last decade, there has been a revolution in the use of branded content to reach customers and enhance brand awareness. From Oprah to Charles Schwab to Home Depot, marketers have discovered that custom publishing is a powerful way to create a meaningful dialog with their audience segments.

Indeed, a recent study by the Custom Publishing Council (CPC) and the newsletter "Publications Management" shows that leading U.S. companies are now spending, on average, nearly a quarter of their marketing, advertising and communication budgets on custom publications.

Why they work

Plain and simple, custom publications work because they create an emotional connection with readers. Custom content and design, whether that's in a print newsletter or an online piece, allow bank marketers to communicate specific messages to targeted audiences in a way that is meaningful to these audiences. It's an editorial-rich environment where people want to spend time.

Jerry...

NOTE: All illustrations and photos have been removed from this article.

More articles from ABA Bank Marketing
Is your direct mail inviting 'no reply?'.(Direct Mail Essentials), November 01, 2007
New tracking program monitors direct mail status.(New Products)(Vertis..., November 01, 2007
NewGround enhances retail services diagnostic tool.(New Products), November 01, 2007
Cost accounting and profitability software upgraded.(New Products)(Pro..., November 01, 2007
Votigo Inc., Oakland, Calif., has announced the launch of a website ww..., November 01, 2007

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.