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The enduring lesson of virtuous cycle.(Customer Satisfaction)

Publication: ABA Bank Marketing
Publication Date: 01-MAR-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
The unfolding statistical side of the so-called subprime mortgage crisis is pointing to a much more crucial lesson than we originally thought. At first, when subprime mortgages began to go sour, the assumption was that too many, loans had been made to low-income, low-credit-score, first-time...

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...borrowers who were not accustomed to home loans and their rules. However. forensic analysis of subprime portfolios reveals that a growing percentage of subprime loans originated during the years 2003 to 2005 were to borrowers with...

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