...professional wedding photographer before buying 3 years ago, and he still shoots professionally on occasion. His experience on both sides of the equation gives him a unique perspective on how labs can meet the needs of professional photographers.

[ILLUSTRATION OMITTED]

He started his lab with the intention of serving the consumer market, but quickly discovered too few consumers are printing their images. Locked into big monthly equipment payments, Austin looked at other labs to see how they were succeeding--and discovered pros were the answer. He purchased a 30-inch printer, began offering KISS Wedding Books and started serving pros through...

NOTE: All illustrations and photos have been removed from this article.



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