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Birds Eye takes a bite at burger bar quality.

Publication: Grocer
Publication Date: 01-MAR-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Birds Eye takes a bite at burger bar quality.(product news)(Birds Eye Foods Inc.)(Brief article)

Article Excerpt
Birds Eye is launching its premium Simply brand into the burger category to tap into the popularity of upmarket burger bars, as well as a new burger aimed at lads.

The Simply burgers range is lightly seasoned, with a thicker, more crumbly texture, to deliver a quality similar to...

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