...is important to have the right equipment in order to do professional job, but that doesn't mean you have to purchase the equipment. Welcome to the world of renting.

Recently I sat down with Jeff Lind and Mark Eggert from the rental department of Alpha Video in Edina, Minn. (www.alphavideo.com). Between the two of them they have 32 years of experience in the rental field. Here are some highlights from our conversation.

I began by asking, "Why would you encourage videographers to rent instead of purchasing equipment?" They pointed out that renting is a great way to go because you...

NOTE: All illustrations and photos have been removed from this article.



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